Projects
A few projects will be further described in order to generate an idea of my obtained skills and how I implemented them.
Graduation Thesis
Perceived issues of implementing innovative systems.
The thesis was written in collaboration with Van der Ent Group, combined with an internship period of 20 weeks. The company had introduced a new system, the results were not as positive as expected. It was assumed that the market was the problem, either not ready for the state-of-the-art technology or not well introduced. However, after research, it came to the understanding that generational differences appeared to be the issue.
The two generations present in the company required different approaches, which are currently neglected. This caused insufficient training and introduction to the systems for the Babyboomer generation.
​
The thesis showed me the importance of managing people with resources adhering to their personal needs, similar to different cultures; different generations require alternative approaches.
Minor project
Establishing "Fruitify"
The problem we as a team wanted to solve was the lack of healthy breakfast options for commuters, the plan was to sell healthy smoothie bowls in areas with high numbers of commuters (train stations, business districts). After the first year, the company would start to expand internationally, starting in Belgium and slowly entering the DACH region. For this project, the report needed a marketing plan, financial forecasts, market analyses, and people management plans.
Projects during the bachelor
Customer satisfaction research & Expansion Plan.
First, the customer satisfaction research will be described, this research was conducted in collaboration with the brand Sportlife. This has been carried out with a quantitative research strategy, the results were analysed in SPSS and presented. Recommendations were drawn to improve the brand image and increase future sales.
The second project was in collaboration with Hands of My Chocolate, a Dutch company willing to expand internationally. Peru was the country assigned to us to expand to, the business plan had to include the finances, logistics, and extensive market analysis.